Certified NLP for Business

In today’s challenging markets the only way to achieve a competitive advantage is by maximising and managing your biggest asset, your mind!  This programme will help you identify how you can maximise the benefits of NLP to give you that edge. The techniques taught in this course can be applied in all areas of business, whether that is sales, negotiating, people management, customer relationship and customer management. It can also build a more positive working environment, increase confidence and improve creativity.

The course is delivered over 10 days using various formats (see dates and venues).

Do you have a Funky Business or something more traditional?

“The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality.”
Kjell Nordstrom and Jonas Ridderstale, Funky Business

NLP for Business will help you understand how to differentiate your business from others.

The best of both

Classic Code NLP was originally developed by Richard Bandler and John Grinder and is much referenced in their early writings and workshops that they conducted together. It is this work, now referred to as Classic Code NLP that is what most people refer to when describing NLP. This programme will also include New Code NLP which is the latest development from NLP co-creator John Grinder and Carmen Bostic St Clair and others. These new patterns and techniques are powerful, yet easy to use and are particularly applicable to the leisure industry.

This programme has been developed to illicit the best from you, your staff and the people you manage.

Candidates will learn:

  • The full range of NLP business transformational skills from the Classic and New Code approaches.
  • How to improve your understanding of human behaviour.
  • How to find out what you really want and how to set goals in a way that makes them really compelling and achievable!
  • To identify how to ask the questions that will quickly clarify what your clients want and then uncover their decision-making process and decision criteria so that you can offer them just what they want every time.
  • To explore the role values, beliefs and strategies play in creating opportunities and how they can limiting your and your businesses progress.
  • Both the Meta Model and Milton language patterns. That will help when facilitating meetings and sales presentations, create high-functioning teams and easily resolve conflicts and build agreements around goals.
  • How to develop powerful questioning techniques to really understand your customer’s needs and develop your people’s potential.
  • How to embed commands to avoid resistance and how to use great questions for hard-to-handle prospects.
  • How to quickly effect results by discovering the decision making/motivation strategies of the people’s you work with and sell to.
  • Change using Visual Representations and their submodalities to change emotional states and break down boundaries.
  • Discover how to elicit people’s values, have a deeper understanding of what motivates them.
  • The verbal package that uses a few simple questions that identify key issues quickly.
  • Learn how to take control of your personal emotional state using Classic and New Code approaches to reduce stress and achieve peak performance.


Structure

The NLP for Business is very hands on and you will leave confident in your abilities to apply these techniques within business situations. This NLP courses will give appropriate emphasis to the theory and practical application of the patterns and techniques. It will also provide guidance on how and where techniques can be used within the fitness industry.


Total guided learning hours

This course lasts ten days in total (please refer to the course dates below)

In House Courses

Currently this course is available in-house only, which we provide for your staff at your place of work. Please, contact us, to find out more.
For more information about NLP?

For more information about NLP please download our quick guide.

Dr. Paul Bedford

Dr Paul Bedford has been working in the leisure industry for the past 21 years. Much of that time was spent working for YMCA Fitness Industry Training as a senior lecturer. He first trained in NLP in 1996, completing his practitioner and master practitioner programmes and completed his trainer training with John Grinder (co founder of NLP) Carmen Bostic St Claire and Michael Carroll.

Paul has a master’s degree in Exercise and Health Behaviour (psychology) from City University a second masters in Social Science Research and completed his doctoral work at the London Sports Institute.

Paul currently divides his time between conducting research in the area of the customer experience and delivering training course that provide practical approaches to behaviour change in all areas of the leisure industry.

Paul-BedfordSMALL

Paul has spoken to nearly 24,000 health club members in 90 sites across the UK in the past 6 years, to gain an understanding of what members want from membership and how clubs can provide it.

He is known for his extensive work with operators developing systems and practices to improve the customer experience using NLP to teach and deliver these changes. Paul has coached staff teams from managing directors to fitness instructors and run a private coaching practice where he uses NLP to improve performance of his clients.

Paul has been invited to speak at numerous conferences here (Bodylife, Fit Pro, SIBEC, REP’s, ISRM, Multitrax). Paul has also spoken in United States (IDEA, IHRSA), Sweden, Norway, Italy, Holland, Germany, Turkey, Spain and Ireland on the topic of member experience and behaviour change.

In 2006 Paul was asked to be the key note speaker at the Register of Exercise Professionals (REP’s) national conferences, the organisation that represents fitness professionals. The Fitness Industry Association (FIA) use Paul’s skills and knowledge for their sell out, Wining the Retention Battle seminar series.

Why Train with us?
The courses that I have developed have been designed with fitness and leisure people in mind. I have had the opportunity to have been taught by many leading trainers of NLP over the past 13 years. When attending the training I was constantly trying to adopt and adapt what was being taught back into the industry I was working in. The techniques incorporated within these training course can be used in therapeutic situations but where they really come into their own is in the modelling and development of excellence and maximising individual potential. Finally I have decided to train people to use both the NLP Classic and New Code approaches and have incorporated example that are instantly recognisable to industry professionals as situations where these techniques can be applied.

I Look forward to meeting you on one of our courses.
Dr. Paul Bedford
 

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